Color and finish development, color strategy, promotion strategy, badging
The iconic KitchenAid mixer, revered for its unchanging form, relies heavily on surface design to keep current, connected and newsworthy. Surface Work has developed over 40 colors and 4 new finishes for KitchenAid plus spearheading major upgrades to product badging and trim. One new color/finish boosted sales of KitchenAid’s highest-margin mixer by 36%. The refreshes and new introductions have helped KitchenAid retain its top-dog perch in retail displays and catalogs despite increasing competition.