Color, Material, Finish Development
Surface Work specializes in the research, development and selection of product color, material and finish and in other aspects of product surface appearance like pattern and texture (both 2D and 3D) and the conversion of 2D logos for use as product badges.
Color Strategy
Surface Work can provide trends, manufacturing and sales channel analysis to help position products more effectively, maximize production opportunities and avoid delays and pitfalls in getting products to market. We can help with line differentiation, rollout cadence and evolutionary strategies.
Evaluation Techniques
Surface Work has a proven track record of helping clients navigate the development, evaluation and selection process by setting goals, staying on track and building consensus. Our network of technicians and craftsmen can provide a wide variety of samples and 3D models designed to make visualization easier and to speed time to execution for selected options.
Implementation
We have a broad range of experience in developing and specifying the aesthetic aspects of materials, coatings, finishing techniques, etc. Surface Work can provide target samples and specifications for vendor matches. We have worked with vendors around the world to facilitate on-site and off-site matches and the development of colors, materials and finishes.
Promotion
Surface Work has partnered with client communication, design and marketing personnel to help craft the messaging for internal management and marketing debriefs, catalog descriptions, PR releases, trade show messaging and displays, etc., adding Design’s voice to product promotion.
